How to Make Business Page on Linkedin

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Linkedin Business Page

LinkedIn is the latest platform used by business owners to promote their business and drive traffic to their websites. When you have a LinkedIn business Page, it doesn’t just increase your reach but also helps you engage with other companies, which can help your brand grow significantly via social media. 

In this article, we will guide you step by step on how to make a business page on linkedin in 2022, so wait are you waiting for, let’s get started.

What is LinkedIn Business Page?

A LinkedIn business page allows a company the chance to advertise its goods and services, find new employees, and post significant, fascinating, and helpful updates. In opposed to a LinkedIn profile, which you should develop to highlight your unique skills and experience, a LinkedIn business page will help you establish your company or brand on the network.

To provide your business a base and connect with your audience on the network, LinkedIn created Business Pages. You’re losing out on new connections, followers, employees, and clients if you haven’t created a LinkedIn Page for your company yet.

Steps on How to Make a Business page on Linkedin:

Go to LinkedIn Pages

You can begin the process of building your own Page on LinkedIn’s site that is accessible to the public. To create your page, select the “Create your Page” blue button. Alternatively, select “Create a LinkedIn Page” by hovering over the LinkedIn Pages option in the top menu.

You will be asked to sign in if you haven’t done so before. Do this with the account you want to use to manage the page. You may add extra admins once you set up your page, so don’t worry if you accidentally sign in with the wrong account.

After logging in successfully, select “Work” from the navigation bar. At the bottom, click “Create a Company Page +.”

Choose the type of your business Page

You’ll be directed to a screen where you may make your choice after selecting “Create a Company Page.” These are your three choices:

  • Company.
  • Showcase page.
  • Educational institution.

If you own a school, college or something which you educate, choose “educational institution”

Fill the necessary business details

After successfully choosing you’re the type for your business, the next step is to provide all the necessary details about your business. 

To make your business more visible and searchable, provide the full name of your business.

LinkedIn will automatically input your URL to match as you enter your name. Your company name should ideally be your URL to maintain consistency across all of your online personas. Select a URL that is comparable to your company name and still recognizable if it isn’t already taken, such as a shorter version of your brand name or one of your social media accounts.

Enter the website for your business. Although not necessary, this information is crucial because it links your company website to LinkedIn followers.

Provide your company’s size, industry, and business type.

For you to create your business page on LinkedIn, further details are needed. These are necessary to enhance searchability and assist in developing your brand’s reputation in your particular industry.

Choose an option from the drop-down menu after beginning to type in your industry. If it’s not there, look around until you discover something that basically fits. With the use of this data, LinkedIn can better classify your business for Page visitors.

From the ranges given, select the size of your business. The ranges go from 0 to 1 to above 10,000.

Pick your business type from the following list: partnership, sole proprietorship, public company, government agency, self-employed, and self-employed. Stakeholders in your company should be contacted if you’re unsure.

Your company should add at least one location. You can name each location that you add. At the very least, give your corporate headquarters or main office some thought.

Upload a Logo, cover image, description, and tagline of your business

Make the most of your LinkedIn business page because it is essentially backbone for your brand.

Upload a professional logo that corresponds with the one on your other social media profiles. This is crucial so that potential followers can identify your page and brand. 300 by 300 pixels are required.

Include a cover image that will grab users’ attention and encourage them to visit your Page. Many companies submit a different angle of their logo or the images from their most recent marketing or advertising campaign. It must be a 1,128 × 191 pixel image.

Write a 120-character summary of your company’s operations. Think about utilizing your other social media accounts’ tagline here. Later, you can modify this thing.

Include a section called “About Us” where your company is described. It ought to go beyond your tagline. Useful keywords and phrases that can help people find your Page on LinkedIn and through search engines should be included here. This paragraph may contain up to 2,000 words. You can write taglines and descriptions for LinkedIn in a variety of languages.

Linkedin business page successfully created

Now we are in the last step of creating our linkdin business page, you’ll get a preview of the information you’ve submitted on the right-hand side. Check to make sure everything appears to be in order.

When done, click “Create Page” and verify that you are an authorized representative in the checkbox at the bottom.

Conclusion

A business page is one of the best ways to connect with potential customers and provide them with contact information for your business or organization. Linkedin users can visit your page and read about the work you do, what projects are new, and their benefits. 

They also get to contact you directly on a personal level. By making a business profile on linkedin, you will be able to connect with more people in your area who have similar career goals, as well as businesses who might have products or services that interest you.

With the popularity of LinkedIn, it is expected to gain more and more users. As a matter of fact, LinkedIn has maintained its position as the most popular social network, with over 500 million users globally.

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